7 Reasons Why Women Founded Startups Are Succeeding

Chrissy-Weems
Chrissy-Weems

The world has come to embrace self-employment. In most parts of the world, entrepreneurship has become the most logical way of fighting unemployment. Women have also not been left out in the wave of innovation and investment. The number of women in business is fast on the rise. Though there are still fewer women than men in business, research indicates that they are equally adept.

Running a business requires a variety of skills to handle an array of situations. In this article, we shall take a look at some of the attributes that make women like Chrissy Weems successful in business.

Women Ask for Help

Every single entrepreneurial journey has its own unique challenges. Startups that are able to address theirs survive the test of time, while those that don’t, fail. Women are not shy to ask for help when challenges arise. By seeking guidance they are able to get timely advice and avoid mistakes that could ruin their businesses. This attribute can help startups reach the two-year mark that most do not .

Networking

The importance of networking in business cannot be overemphasized. Through it, you can meet new investors and clients, learn industry trends and even gain new mentors. Networking, however, is a daunting task to many. It requires strong communication, interpersonal and social skills. Luckily, it comes naturally for women, and they can leverage this ability to grow their business.

Women are good at multitasking

Mothers have for long been the glue that sticks families together. A role that requires juggling different tasks constantly. In a business’s early days, the founder sometimes has to play different roles. They have to be the CEO, accountant, marketer etc. This requires a seamless ability that women have to handle multiple tasks at the same time.

Intuition and sensitivity

Research in psychology and neuroscience has proven that, as a group, women posses higher intuitive and emotional intelligence than men. With a larger anterior cortex – part of the brain that processes emotions – than men, they can notice and interpret subtle facial expressions and body language. This enables them to be b. This is especially beneficial in creating good working environments where every member is comfortable. Happy employees are generally more productive.

Women are good collaborators and share the credit

Visionary leaders are important for businesses, but good teams are at the core of successful enterprises. This is why companies spend fortunes every year for team building exercises. Whereas men can sometimes take a lone ranger approach especially in decision making, women are more open to the ideas of the rest of the team. This inclusion in making key decisions for the business makes employees feel valued and propagates them to have a personal concern in how the company fares.

Women take less risks

Women have maternal instincts that incline them to take a measured approach when making decisions that could have huge consequences. They rarely take risks and when they do, it’s well calculated and thought out. Startups generally require this sort of approach that ensures stability and longevity.

Resilience

The world has come from far but women even further. For centuries, they were forced to take the back seat as men took the lead and made all the decisions. With no education and facing discrimination they fought for their rights, and now women show the world that they are just as capable as their male counterparts. The world is surely improving as more women become empowered.

Though the ratio of women to men in business is still skewed in men’s favor, the current signs tell of a more empowered woman in future. If you are thinking of starting a company and you are a man, consider having a woman as a co-founder. She may just be the difference that counts.

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